Humble keropok lekor a money-spinner at the pasar

Adib (background), a keropok lekor vendor, tends to his stall at the Indoor Stadium of the Hassanal Bolkiah National Sports Complex in Berakas. Picture: BT/Bahrum Ali

Sunday, September 11, 2011

MANY of us wouldn't think twice about shelling out $1 for a cup of fried keropok lekor when at the pasar.

This is exactly what Adib counted on when he set up a stall at the Indoor Stadium of the Hassanal Bolkiah National Sports Complex to sell the fried fish sausage tidbits during Ramadhan.

He said that since his stall was right in front of the main entrance, customers would normally stop to buy a few cups of his keropok lekor.

"I serve the keropok lekor in a cup, with chilli sauce and customers eat by using a satay stick," he said.

He noticed that people liked to eat food on the go. While customers went around the stadium, they munched on the fish sausages. "It's delicious and also cheap," he said.

Adib said he sold the keropok lekor for a dollar per cup.

"I like to sell keropok lekor because it is very simple to prepare. ... and it is always available at any supermarket," he said.

He said he would just cut the sausages into smaller pieces before frying them.

There are no other ingredients needed like salt, ketchup, sauces, onions and among others, he said.

"To make it tastier, customers may choose to put chilli sauce in the cup," he said.

Adib also sells canned and bottled drinks at his stall.

And with just the drinks and the keropok lekor, he said the business had proved to be a moneymaker.

He said he could make good profit from selling the drinks as a carton with 24 canned soda costs only $9.50. "Per can, I sell for $1. And the beauty of it is that if I don't sell everything for the day, I can still sell them the following day," he said.

In the case of the fish sausage, a bag of frozen keropok lekor costs less than $7.

Since Adib could sell 15 cups from the contents of just one bag, he could easily recoup his expenses with money to spare.

"The only major expense for my keropok lekor business is the oil for frying," he said.

He said that selling keropok lekor was profitable since the overhead expenses were low and the selling price reasonable.

"The profit depends on the number of sales, of course," he said

He said moving his equipment from his home to his stall everyday could be a hassle. "But it is really worth it." The Brunei Times