Friday November 21, 2008

Bridex 2007 opens and all systems are go


Thursday, May 31, 2007

THE International Convention Centre in Berakas will be a frantic scene of activity from today onwards as it plays host to 2,000 participants for Bridex 2007 and many more numbers of invited guests and military and government officers.

Some VIP's have also arrived in Brunei Darussalam from afar to take the opportunity to browse at the event and identify equipment and technologies needed for the upgrades of their own security and defence requirements.

During the first day of the three day event, Bridex 2007 will be catering strictly for the invited guests and participants only.

The event will be open to the public tomorrow.

The international arms trade is one of the biggest and most powerful industries in the world.

Security and defence budgets of a near majority of nations, both rich and poor, take up a large chunk of their total national budgets.

The arms trade generates one trillion dollars annually and the military-industrial complex that is a predominant theme for advanced industrialised nations ensure that they retain and safeguard the monopoly of expertise and usage.

It will also be boom time for the rest of the sultanate as they put their best foot forward in welcoming the international guests. Hotels, restaurants and other public places will become meeting points, aside from the International Convention Centre from which to establish new friendships and renew old ones.

It will once again be a time when every aspect of the country's service industry be put to the test and judged against regional and even international standards. Transportation, business services, telecommunications and other arrangements will play a role whether Bridex will be completely successful in the end. For every element of the country will have to play its part if it wants to continue cashing in on the niche service industries, such as hosting the potentially lucrative trade shows — as successfully proven by other regional neighbours, Singapore, Malaysia and Indonesia to name a few.

But it is the hope of the organisers of Bridex that the benefits of the event be shared equally by all the people of Brunei.

It has been revealed that the defence trade show in Brunei Darussalam might possibly be held biennially, by senior defence officials. Judging from the response made thus far from the numbers of international participants and the number of distinguished guests from regional armed forces, the interest generated by the trade show has been extremely successful.

Planning for Bridex 2007 first began in December last year and the organisation that went behind planning and preparing for this inaugural mega-event has been staggering. But the results are well worth the invested time, effort and money.

Should the organisers also achieve the desired goal of initiating a local defence industry, as indicated by the Royal Brunei Technical Services, then the nation will reap more than just the benefits. SMEs will have another business angle to zero in on and in the long term, an indigenous defence industry is a very preferred national strategic goal.

Bridex claims to invest in technology, but it may well be investing more in the human element.

The Brunei Times