German 'Food Hotel' a snacklover's paradise

Hotel staff Julia Achtelik presents a neck cushion in the shape of a cookie in the 'Food Hotel'. Picture: EPA

Sunday, November 21, 2010

MIDNIGHT snack-lovers seeking accommodation on Germany's River Rhine need look no further. The Food Hotel in Neuwied, Germany offers you the next best thing to sleeping in the supermarket aisle.

With furniture that looks like cans in the lounges, stools made of beer crates in the bar and both tables and cushions shaped like biscuits in one of the bedrooms, there is no getting away from food and drink in this supermarket-themed hotel. Thirty-six of Germany's biggest household names, including food company Dr Oetker, crisps manufacturer Chio, confectioner Ferrero and brewer Veltins have teamed up with the hotel's management to design and create unique bedrooms sure to please food and beverage buffs.

"We have found sponsors from the industry for all of the rooms," hotel manager Peter Gruenhaeuser told Reuters. "We gave them basic guidelines for the rooms but within those we allowed them complete freedom and the opportunity to let their creative imaginations run wild." He said companies could "present their own product ideas and corporate philosophies" in the bedrooms. In return the beverage and snack producers had to contribute toward the cost of constructing the hotel and pay for the furnishings in the room with their chosen design. Each bedroom is unique in the room designed by Messmer, one of Germany's most prominent tea companies, everything revolves around tea, with traditional tea crates and images of exotic tea plantations providing decoration. In the room designed by Ferrero, the scene of a TV advertisement for its Raffaello coconut candies set on a desert island is recreated with palm trees, shells, summer hats, photos of sandy beaches and books about faraway dream destinations.Reuters


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