Vios TRD Sportivo hits the market

Sunday, July 5, 2009

UMW Toyota Motor Sdn Bhd (UMW Toyota Motor), the manufacturer and distributor of Toyota vehicles in Malaysia, announced on June 16 that it is targeting to sell 500 units of Toyota Vios TRD Sportivo variant to the Malaysian auto market, said the Toyota representative in a statement.

Speaking at the media preview, Kuah Kock Heng, President of UMW Toyota Motor said, "We are confident that this model will continue to maintain its position as the leader in its category.

Last year (2008), the Vios comprised a 32 per cent share of all Toyota vehicles sold, and as of May 2009, it comprises a 36 per cent share of total Toyota vehicles sold. With the Vios TRD, we are sure the Vios will continue its growth momentum."

Since it was launched six years ago, UMW Toyota Motor have already sold more than 130,000 units of Toyota Vios.

"When the 2nd Generation was launched in 2007, Malaysians had an additional variant — S (Sports), which became the flagship model. Last year (July 2008), we extended the Vios family to include the 'J' variant, which became the new entry-level Vios.

By then, Vios was already the firm favorite of Malaysians by becoming the number one bestseller in its category (Small PC, Non-National).

The response has simply been 'Overwhelming'," said Kuah.

With the introduction of the Toyota Vios TRD Sportivo package, the current Vios 1.5S variant will be discontinued. However, other existing Toyota Vios variants namely 1.5G, 1.5E, 1.5J automatic and 1.5J manual are still available.

Kuah also pointed out that the Toyota Vios model has been popular among the young Malaysian buyers because of its performance, economical, reliability and value.

Apart from the competitive price, the popularity of the Toyota Vios can also be attributed to its proven quality.

Vios TRD Sportivo

The development of the Vios TRD Sportivo began in response to feedback from customers that indicated there was demand for a Vios with a stronger sports orientation. It is a joint effort between UMW Toyota Motor and TRD Asia where both parties have agreed to a technical collaboration in the development and local manufacture of selected TRD accessories.

Significant improvements have been made, in terms of accessories, such as the TRD Sportivo aerokit, 15-inch alloy rim, door visor and TRD Sportivo emblem.

On the interior, decorative panels, fabric sports seat, sports gear knob and scuff panels are offered. The Vios TRD package was conceived with sportiness and the youthful minded at heart. The company is also offering a suspension kit as an optional accessory for better handling and overtaking.

Customers who choose the TRD Sportivo are assured of the installation being of the highest standard as the work will be done at UMW Toyota Motor's own facility. The Vios TRD Sportivo package comes with a warranty of three years/100,000km (whichever occurs first after original registration).

Similar to other variants, the Toyota Vios TRD Sportivo variant is powered by Toyota's renowned VVT-i (Variable Valve Timing with intelligence) 1.5 litre 4-cylinder petrol engine with 4-speed automatic with super ECT (Electronic Controlled Transmission) or five-speed manual transmission.

It also retains active safety features such as Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA).

The company also announced that the new variant is available for booking at all Toyota showrooms in Malaysia beginning June 16. However, the car will be available at the showroom in July.

The TRD Vios Project

The Toyota Vios TRD Sportivo development began in response to the feedback from customers who indicated that there was demand for a Toyota Vios with stronger sporty orientation.

As part of its development process, motoring media members were offered to test drive the prototype versions of the car in early 2009.

Their collective feedback directly influenced the development to its present form.

The Vios TRD Sportivo begins with a Toyota Vios 1.5S as the base model which is then enhanced with the addition of new bodykit, exclusive alloy rims, door visors, as well as decorative interior parts and an optional sports suspension kit.

The TRD Vios project represents the initial phase of launching TRD accessories in Malaysia in 2009.

Although TRD accessories are already available through some private importers, UMW Toyota Motor is offering such accessories with full support and warranty in the same way as the Toyota vehicles it sells.

The TRD accessories offered to customers is known as the TRD Sportivo range which has been specially tested in Southeast Asian conditions to ensure durability and reliability.

Needless to say, every item in the TRD Sportivo range is made to the same superlative quality as every Toyota vehicle and Toyota genuine parts.

A warranty is provided for manufacturing defects giving customers peace of mind.

UMW Toyota Motor has an agreement with TRD Asia for technical collaboration in the development and local manufacture of selected TRD accessories.

Local manufacture will help to reduce the price of the accessories, making them more affordable for customers.

Customers are assured that the quality of locally-made TRD accessories will be similar to those of the imported equivalents.

The Brunei Times


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