Tourist arrivals exceed target for 2011


ARRIVALS of foreign tourists to Brunei Darussalam has reached nearly 30 per cent towards the end of this year, exceeding its initial target of 20 per cent, an official said yesterday.

Speaking to The Brunei Times after accompanying the visit of Malaysian royals Yang Maha Mulia Tuanku Ampuan Najihah Almarhum Tunku Besar Burhanuddin and Yang Amat Mulia Tunku Puteri Jawahir Al-Marhum Tuanku Jaafar to the Kampong Ayer Cultural & Tourism Gallery, Brunei Tourism Board CEO Sheikh Jamaluddin Sheikh Mohamed said that the number of foreign tourists who travel by air alone recorded 240,000 people.

Sheikh Jamaluddin said that apart from conducting events and roadshows, the number of tourists from China contributed to the higher number of tourist arrivals to the Sultanate.

"The largest number of tourist arrivals to Brunei this year is from China... more than 30,000 people."

He went on to say that most of the tourists from China were interested in cultural and historical sites and the way of life of people in Brunei.

Many tourists also visited Brunei's ecotourism destinations such as in Temburong District.

With the announcement of Royal Brunei Airlines (RBA) suspended routes, Sheikh Jamaluddin set a modest target for next year's tourist arrivals at 15 per cent increase from this year's target.

In order to meet next year's target, the CEO plans on conducting more roadshows. Sally PiriThe Brunei Times
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